Overview of the 4th Forum of Cosmetic Industry

The biggest event of the cosmetic industry in Poland - the 4th Forum of Cosmetic Industry 2016 – was held on October 18 in Marriott Hotel in Warsaw. Over 300 participants attended the lectures of experts, panel discussions, business meetings, and presentations of new products and services.

The participants of the discussion panel entitled ‘Customised offer is a common challenge for cosmetic producers and drugstore chains’ included Andrzej J. Kozłowski, President of the Management Board of Verona Products Professional. The issues discussed were among others: offer customisation of retail chains, POS sales support, or cooperation between retail chains and producers. When asked about the latter - joint construction of the offer by retail chains and producers aiming at a win-win effect, President Andrzej Kozłowski said it was a complex problem as a producer must adjust the product to customer needs, and not the needs of retail chains, so customisation is difficult here. ‘It’s undesirable for us to organise promotions with one company today, another company tomorrow, and with the third company on the next day, for this would confuse the customers,’ he explained.

During the event at our stand we received guests from drugstore chains and presented our new products to them. We also exchanged opinions with other Polish producers. All the meetings were quite fruitful for us and we cannot wait another edition of the forum.